By Zach Winn | MIT News

As Media Lab students in 2010, Karthik Dinakar SM ’12, PhD ’17 and Birago Jones SM ’12 teamed up for a class project to build a tool that would help content moderation teams at companies like Twitter (now X) and YouTube. The project generated a huge amount of excitement, and the researchers were invited to give a demonstration at a cyberbullying summit at the White House — they just had to get the thing working.

The day before the White House event, Dinakar spent hours trying to put together a working demo that could identify concerning posts on Twitter. Around 11 p.m., he called Jones to say he was giving up.

Then Jones decided to look at the data. It turned out Dinakar’s model was flagging the right types of posts, but the posters were using teenage slang terms and other indirect language that Dinakar didn’t pick up on. The problem wasn’t the model; it was the disconnect between Dinakar and the teens he was trying to help.